First Drop Live

RBYU
Merch

Wear it to the start line. Wear it through the night. The Cow Tee and the Oat.running RBYU Sock are available now — the rest of the range is still in the works.

More drops before race weekend
The faded black heavyweight tee seen from behind, printed with a colourful illustrated running cow above bold yellow RIVERLAND BYU lettering. Available Now

The Cow Tee

Faded black heavyweight tee, cut boxy and worn-in from the first day. Full-colour cow on the back by Nick Hills, white RBYU badge on the chest, direct transfer printed in Seaford, South Australia.

Fit Unisex, oversized boxy
Sizes S · M · L
Print Direct transfer, full colour
$65 AUD · $12 post or free pickup
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Both RBYU socks worn and seen from above, showing the amber RBYU 6.7KM cuff band, the white ONE MORE LOOP lettering and the gold øat toe mark. New Collab

The RBYU Sock

Oat.running X Riverland Backyard Ultra. A black performance crew with RBYU 6.7KM woven into an amber cuff and ONE MORE LOOP across the forefoot. Left and right specific, thermoregulating, made in Australia.

Fit Left & right specific
Sizes M · L
Code RBYU15 for 15% off
$30 AUD · sold via oatrunning.com.au
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Coming Soon

More is
on its way

The Cow Tee and the RBYU Sock are just the start. Designs, fabrics and fits for the rest of the range are being locked in now — they land here before race weekend.

Check back soon
Available Now

Buy The Cow Tee

Pick a size and you go straight to Stripe. Choose AusPost at $12 flat, or Pick Up for free at Loveday, under Shipping method at checkout.

$65 AUD, plus $12 AusPost, or free pickup at the event

Size (unisex) Select a size
Checkout — $65

Secure checkout via Stripe. Unisex oversized fit — size down for a regular fit.

Full product details, photos & the story →

Unisex sizing, oversized boxy fit. $12 flat AusPost anywhere in Australia, 2 to 7 business days, or free pickup at Loveday on race day. Questions — info@riverlandbyu.com